Besides Paddy Power, William Hill and TalkSPORT Bet are also top golf betting sites when it comes to providing its customers with top-class betting tips.

Bet365 continues to lead with its vast live streaming library and in-play cash-out features.
DraftKings Sportsbook excels in user-friendly app design and daily fantasy sports integration.
FanDuel offers competitive odds boosts and a seamless parlay builder for major US leagues.
BetMGM provides strong loyalty rewards and exclusive partnerships with professional leagues.
PointsBet stands out with its unique PointsBetting and rapid payout processing.
Caesars Sportsbook is renowned for its physical and online integration and generous welcome bonuses.

The best betting sites will provide a range of different features that enhance the betting experience, such as bet builders, in-play betting or the ability to bet on the exchange.

How do free bets work?

Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours. To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) or higher. First-day losses are all settled stakes minus returns before 23:59. Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable. Limited to one free bet per person, household, email, IP, phone, payment method, and shared locations.

20. QuinnBet

Abuse, fraud, or multiple accounts will lead to disqualification. EasyBet is a betting site that launched in 2024 and is partnered with Matchbook, one of the best betting exchange sites in the UK, and therefore has far more experience and expertise than you might expect from a brand new sportsbook. To start players off at easyBet, they are offering £20 worth of free bets in exchange for your first £20 bet, which is particularly generous for an exchange. Due to their superior odds when compared to a regular sportsbook, new customer offers at betting exchange sites tend to be more conservative, but that’s not the case with easyBet. Plus, easyBet have gradually been adding more sports to its repertoire, and you can now wager on anything from football and horse racing to basketball and ice hockey, at top prices.

College Sports

To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. To help ensure you’re getting the best possible experience, we have identified the best UK bookmakers based on each of the most important betting features.

Types of Sports Bets & Wagers Explained – Different Ways to Bet On Sports

Golf is a sport that lends itself naturally to betting, with huge variety in terms of betting markets and odds. Of all our favourite golf betting sites, Paddy Power just comes out on top. Paddy Power features an incredible number of promotions and odds boosts relating to golf betting markets throughout the season, and their welcome offer can be used on golf, which isn’t always the case at other betting sites in the UK. At Paddy Power you can receive golf betting tips whenever a major golfing event occurs. At the time of writing, for example, four or five golf tips daily articles for the Open Championships are being published on Paddy Power. Betting exchanges are peer-to-peer betting platforms, which means you wager against your fellow bettors instead of against the bookie.

Tennis Betting Sites

However, our favourite aspect of this exciting new betting site is Betano’s ‘Lucky Dip’ feature, which gives you fixed long odds on a particular market but randomises your selection. Brand new UK betting site with an international reputation; Top class bet builder product that features more markets than most. Lower welcome offer than some other betting sites. What the betting experts say: “I’ve eagerly anticipated Betano’s entry into the UK market, and they certainly didn’t disappoint. Like most, I signed up during Euro 2024 and was thoroughly impressed with the ongoing promotions available, I hope this continues to be a focus going forward.

Bet £40 Get £20

You can instantly tell that this will be one of the more popular UK betting sites.” Scott McGlynn – Betting Expert Betting odds form the foundations of modern sports betting. Understanding how they work and how to read the different formats is essential for any bettor. Whether you’re looking to learn how to place informed bets, manage risk or create a sensible betting strategy – it all starts with learning the basics. Many new betting sites have emerged in recent years, and 2026 is no different. These sites offer a variety of features and benefits that make them an excellent choice for those looking for a new place to bet, especially if you already have accounts elsewhere and want to claim a new sign up offer.

Safety and Security

Listed below are our picks for the best new betting sites in 2026, besides those that made it into our top 10, such as Dabble and Puntit. BetTom are a brand new UK betting site powered by EveryMatrix, the operator behind some big established betting brands like BetGoodwin, with whom it shares the same new customer offer: 50% cashback on first day losses up to £25. This offer gives new players a full day to get well acquainted with the new site, safe in the knowledge that you will recuperate some of your losses should things not go your way. As with other EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. #AD 18+ New customers only (excludes BetTom casino). This generally means the odds are far more competitive, but you will need pay a small commission on winning bets.

Betting sites FAQs

The big names comprehensively cover all the big fixtures, and no sport has welcomed and incorporated handicap markets quite as well as rugby has. In terms of the sheer breadth and depth of rugby coverage, it is hard to beat Sky Bet. The betting giants are consistently the fastest to update their enormous sprawl of markets. While they do not offer bet builders for rugby like Bet365, they offer an extraordinary number of price boosts, even for the smaller fixtures. Close behind are Betano, who are one of the few bookmakers to offer bet builders on rugby. For more information, see our list of the best betting exchange sites.

Site Name	Primary License	Other Jurisdictions	Year Established
BetPrime Pro	UK Gambling Commission	Malta, Gibraltar	2018
OddsArena	Malta Gaming Authority	Curacao	2020
StakeMaster 365	Gibraltar Regulatory Authority	Isle of Man	2015
ChampionBet	Curacao eGaming	N/A	2022
EliteWager	Malta Gaming Authority	UK, Sweden	2019

Matchbook – Matchbook is one of the UK’s most established betting exchanges, which excels when it comes to bonus value and market range, which are typically more limited on peer-to-peer platforms.

Site Name	Live Streaming	Cash Out Option	Live Stats	Average Markets per Game
BetPrime Pro	Yes	Full & Partial	Comprehensive	200+
OddsArena	Limited	Full Only	Basic	120+
StakeMaster 365	Yes	Full & Partial	Advanced	250+

easyBet – Launched as recently as 2024, easyBet is the newest UK betting exchange that offers highly competitive odds across an ever-increasing range of sports and markets.

What is a free bet?

Football is the UK’s favourite sport to bet on, and as such each UK bookmaker offers a range of football-related bonuses and promotions. However, few football betting sites do it better than bet365. Bet365 have the best football bet builder product, which we will touch on in the next section, and routinely offer the best odds across all leagues and competitions. What’s more, for every big fixture you will find a variety of different price boosts, as well as an exciting batch of unique bets that you’re unlikely to find anywhere else. If you’re already familiar with bet365 and would like another football betting site to join, we would also recommend Betfair, or new kids on the scene, Dabble.

Reputation and User Reviews

There is no shortage of top horse racing betting sites in the UK, and at the moment it is hard to ignore bet365, who offer excellent odds, Best Odds Guaranteed and plenty of price boosts. However, BoyleSports also offer all of these whilst providing a superior all-round horse racing product, complete with Racecards and an extremely impressive range of Specials. Best Odds Guaranteed is also available at BoyleSports from 8am each day, and you can live stream all the action on the BoyleSports app. Besides BoyleSports and bet365, we also recommend Tote and AK Bets, who offer excellent odds and bonuses on horse racing. Fans of rugby league and union have never been so spoilt for choice in terms of rugby betting sites. Betfair Exchange – Betfair offers both a sportsbook and a betting exchange, which means bettors can enjoy the best of both worlds at one of the UK’s most trusted betting brands.

Unibet offers exceptional European football coverage and detailed statistical tools.
888sport provides frequent price boosts and a robust selection of niche sports markets.
Betway maintains a strong reputation for comprehensive esports betting options.
William Hill is a trusted name for horse racing and greyhound betting globally.
Betfred features popular "Double Delight" and "Hat-trick Heaven" promotions on football goalscorers.

Smarkets – Smarkets is another betting exchange that also offers a traditional sportsbook, and offers new customers 0% commission over your first 60 days.

Our Betting Guides

The user must place and settle bets before the closing date of the promotion to qualify. As the branding suggests, PricedUp pays particular attention on price boosts, which is a novel approach to sports betting and is something we always like to see in newer operators. To see what we mean, head over to the PricedUp website and click #PRICEDUPPUSHES at the top of the page. From there, you will see a staggering amount of price boosts available across PricedUp’s wide spectrum of different sports and markets. The amount of boosts on offer is unprecedented in the UK, and means that PricedUp will routinely be offering highly competitive odds to suit all kinds of sports bettors.

3. Pub Sports

Fans of AK Bets and BetWright will be familiar with the NRG interface, as all three sites run on the same software, and feature some of our favourite design features. All the markets are laid out very clearly without everything becoming too cluttered, and you can easily find all of NRG’s numerous boosted odds by clicking on ‘PRICE BOOSTS’ on the left-hand side of the screen. These are available across lots of different sports and markets at NRG, and new promotions are being added every day, which is the best way for a new betting site to earn new players. From looking at the site you would never have guessed that MogoBet is new to UK sports betting. The platform is intuitively designed, meaning that navigation between sports, markets and promotions is nice and simple.

1. Midnite

In fact, we’d ever go as far as saying that it is one of the most professionally designed sites in the industry. What’s more, all of these sleek design features are carried over to MogoBet’s mobile app, which is available on the Google Play Store. New customers can already claim £30 in free bets when you sign up to MogoBet and place your first £10 bet – a deal we’re not used bet betting sites with sign up bonus no deposit to seeing at brand new sports betting sites. The best betting sites cater to a variety of sports fans, but certain bookies go the extra mile by offering a wider range of markets and tailored promotions on specific sports. Let’s look at our picks for the best betting sites for each of the UK’s most bet on sports.