Plus, easyBet have gradually been adding more sports to its repertoire, and you can now wager on anything from football and horse racing to basketball and ice hockey, at top prices.

The mobile app experience is crucial, with dedicated iOS and Android applications.
Look for apps with full feature parity, including live betting and cash out.
One-click betting and fingerprint login enhance mobile convenience and security.
Push notifications for odds alerts and bet settlements keep users informed.

To qualify for free bets, the new user must place and settle £20 on easyBet markets.

Betting Site	Offer Type	Minimum Deposit	Key Terms
Coral	Bet £5 Get £20	£5	Odds 1/2, 5x Wagering
Sky Bet	Bet £10 Get £30	£10	Odds Evs, 1x Wagering
BetVictor	Bet £10 Get £40	£10	Odds 2.0, 5x Wagering
Betfred	Bet £10 Get £30	£10	Odds Evs, 7x Wagering

The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events.

Our Best Betting Sites by Sport

What the betting experts say: “I know where to go when I want quality odds across my football picks: Sky Bet. With price boosts and their user-friendly football bet builder, their overall football coverage is nearly faultless. The Sky Bet social betting aspect and pundit insights add to this extremely reliable, trusted platform.” Tom Aldridge – Betting Expert Bet365 are renowned for their competitive odds and generous betting offers. Enhanced EW betting is available for horse racing, as well as a bunch of free bets and odds boosts to use on other sports. Bet365 also offers live streaming of major sporting events like football, tennis tournaments, and UK and Irish horse racing.

Bet & Get

Excellent horse racing offers enhanced EW, free bets for Cheltenham festival, and more; One of the biggest sportsbooks on the planet, offering many different sports & markets. Known for making lots of price changes to their betting markets. What the betting experts say: “Live streaming of domestic and international racing is a great boost to the Bet365 racing services. In-play football markets are extensive, too, with easy-to-read in-game stats to help out. Because of their competitive odds, massive sports coverage and promos, Bet365 is easily one of my main go-to bookies.” Andrew Francis – Betting Expert From their brick-and-mortar beginnings in the early 1980s, BOYLE Sports has built a tremendous online reputation for competitive odds and market variety. Bets can be placed on singles, multiples and Bet Builders.

Licensing Authority	Jurisdiction	Key Requirement for Sites	Player Protection Focus
UK Gambling Commission	Great Britain	Mandatory for UK-facing ops	Very High
Gibraltar Regulatory Authority	Gibraltar	Common for legacy operators	High
Malta Gaming Authority	Malta	Popular EU/International licence	High

The user must place and settle bets before the closing date of the promotion to qualify.

Best UFC Betting Site: NetBet

Limited to one free bet per person, household, email, IP, phone, payment method, and shared locations. Abuse, fraud, or multiple accounts will lead to disqualification. EasyBet is a betting site that launched in 2024 and is partnered with Matchbook, one of the best betting exchange sites in the UK, and therefore has far more experience and expertise than you might expect from a brand new sportsbook. To start players off at easyBet, they are offering £20 worth of free bets in exchange for your first £20 bet, which is particularly generous for an exchange. Due to their superior odds when compared to a regular sportsbook, new customer offers at betting exchange sites tend to be more conservative, but that’s not the case with easyBet. As the branding suggests, PricedUp pays particular attention on price boosts, which is a novel approach to sports betting and is something we always like to see in newer operators. To see what we mean, head over to the PricedUp website and click #PRICEDUPPUSHES at the top of the page.

Meet the Author

It is our go-to site for betting on horse racing due to its range of horse racing promos and live streaming. They have a top-rated mobile betting app, fantastic customer service and an excellent welcome bonus. Main site navigation is not as user-friendly as their app Paddy Power features an elite horse racing section, with a wide range of ante-post markets and daily racing for players to enjoy. Their range of excellent promotions for new and existing customers cover the entire site, and Paddy’s Rewards Club gives punters a shot at weekly rewards, so whatever sport you bet on, you are likely to be able to find a deal to enhance your bets. Watch out for the recurring free bet builders that Paddy Power gifts to its existing customers.

How are UK Betting Sites Regulated?

Great promotions and offers for existing customers across many sports; Fantastic ante-post coverage of the significant horse racing events; Huge sportsbook covering a wide range of sports; Plenty of features like Beat The Drop, Wonder Wheel. What the betting experts say: “Paddy Power still manages to bring a quality experience to the table after all these years. I never encounter any issue with their odds, as I know they are competitive. They don’t roll out the volume of promotions they used to, but there’s still plenty to enjoy. I jumped on board long ago and am still going strong with them.” Tom Aldridge – Betting Expert Dribble Media Limited operates Midnite and is a fully licensed and regulated site in the UK. From there, you will see a staggering amount of price boosts available across PricedUp’s wide spectrum of different sports and markets. The amount of boosts on offer is unprecedented in the UK, and means that PricedUp will routinely be offering highly competitive odds to suit all kinds of sports bettors.

How GG Ranks and Reviews UK Betting Sites

It offers debit cards and some e-wallet deposit options. Horse racing has been a newer addition to its sportsbook from the domestic and international scenes. That gives it some further weight, and its coverage of esports is arguably among the best around. What the betting experts say: “The different market options for a single horse race are a nice feature of the Midnite experience. Along with the Race Winner, I can select from a Top 2, Top 3 or Top 4 Finish, depending on the number of runners.

2. SpreadEx

It’s a solid, user-friendly experience on a site that functions well.” Jake Russell – Horse Racing Writer and Punter Betano quickly became a popular UK betting option during their sponsorship of Euro 2024 for the tournament, thanks to their impressive selection of ongoing promotions for existing customers and an excellent bet builder product, which lets you pick from a particularly wide range of markets no matter how big or small the fixture. However, our favourite aspect of this exciting new betting site is Betano’s ‘Lucky Dip’ feature, which gives you fixed long odds on a particular market but randomises your selection. Brand new UK betting site with an international reputation; Top class bet builder product that features more markets than most. Lower welcome offer than some other betting sites. What the betting experts say: “I’ve eagerly anticipated Betano’s entry into the UK market, and they certainly didn’t disappoint. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Fans of AK Bets and BetWright will be familiar with the NRG interface, as all three sites run on the same software, and feature some of our favourite design features.

Bet365 is a market leader offering extensive sports markets and live streaming services.
William Hill provides a long-established platform with high-street presence and competitive odds.
Ladbrokes is known for its comprehensive horse racing coverage and user-friendly mobile app.
Paddy Power stands out for its innovative promotions and unique betting specials.

All the markets are laid out very clearly without everything becoming too cluttered, and you can easily find all of NRG’s numerous boosted odds by clicking on ‘PRICE BOOSTS’ on the left-hand side of the screen.

Sport	Most Popular Market	Example Site with Best Odds*
Football	Match Result (1X2)	Betfair Exchange
Horse Racing	Win / Each-Way	Paddy Power
Tennis	Match Winner	Bet365
Cricket	Match Winner / Top Batsman	Betway
Greyhounds	Win / Forecast	Ladbrokes

These are available across lots of different sports and markets at NRG, and new promotions are being added every day, which is the best way for a new betting site to earn new players. From looking at the site you would never have guessed that MogoBet is new to UK sports betting. The platform is intuitively designed, meaning that navigation between sports, markets and promotions is nice and simple.

Most sites offer 24/7 customer support via live chat for immediate assistance.
Email support and comprehensive FAQ sections help resolve non-urgent queries.
Telephone support is less common but available with some major operators.
Social media channels like Twitter are often used for quick public communication.
Community forums can provide peer-to-peer advice and tips.

In fact, we’d ever go as far as saying that it is one of the most professionally designed sites in the industry.

How to choose the right UK betting site for you

Like most, I signed up during Euro 2024 and was thoroughly impressed with the ongoing promotions available, I hope this continues to be a focus going forward. You can instantly tell that this will be one of the more popular UK betting sites.” Scott McGlynn – Betting Expert Betting odds form the foundations of modern sports betting. Understanding how they work and how to read the different formats is essential for any bettor. Whether you’re looking to learn how to place informed bets, manage risk or create a sensible betting strategy – it all starts with learning the basics. Many new betting sites have emerged in recent years, and 2026 is no different.

The UK Gambling Commission

These sites offer a variety of features and benefits that make them an excellent choice for those looking for a new place to bet, especially if you already have accounts elsewhere and want to claim a new sign up offer. Listed below are our picks for the best new betting sites in 2026, besides those that made it into our top 10, such as Dabble and Puntit. BetTom are a brand new UK betting site powered by EveryMatrix, the operator behind some big established betting brands like BetGoodwin, with whom it shares the same new customer offer: 50% cashback on first day losses up to £25. This offer gives new players a full day to get well acquainted with the new site, safe in the knowledge that you will recuperate some of your losses should things not go your way. As with other bet betting deals uk EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. What’s more, all of these sleek design features are carried over to MogoBet’s mobile app, which is available on the Google Play Store. New customers can already claim £30 in free bets when you sign up to MogoBet and place your first £10 bet – a deal we’re not used to seeing at brand new sports betting sites.

Sky Bet offers strong football markets and a well-integrated Sky Sports experience.
Coral features a wide range of sports and a popular in-play betting interface.
Betfair operates the world's largest betting exchange alongside its traditional sportsbook.
Unibet provides a smooth user experience with strong European football markets.
888sport is recognised for its welcome bonuses and coverage of niche sports.

Minimum stake £ 30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering requirement is calculated on bonus bets only, wagering starts from real funds.

Best NFL Betting Site: BetMGM

#AD 18+ New customers only (excludes BetTom casino). Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours. To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) or higher. First-day losses are all settled stakes minus returns before 23:59. Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable. Free bet is valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Excluded Skrill and Neteller deposits.Full Terms apply.